Herbert Marshall McLuhan CC was a Canadian philosopher.
His work is one of the cornerstones of the study of media theory.
Born in Edmonton, Alberta, McLuhan studied at the University of Manitoba and the University of Cambridge
“The medium is the message” was introduced in McLuhan`s book “Understanding Media: The Extensions of Man”, which was published in 1964. McLuhan proposes that a medium itself, not the content it carries, should be the focus of study.
McLuhan uses the term ‘message’ to signify content and character.
He said that a medium affects the society in which it plays a role not only by the content delivered over the medium, but also by the characteristics of the medium itself.
How to Deal With Not Getting Into Your “Dream” College
An audience of teenage girls may typically be more interested in “superficial issues“. However, this article talks about an important social issue that may affect a great number of its target audience; something different from makeup and fashion.
Codes and conventions- The main image is eye-catching and helps to immediately draw the eye and capture a potential readers attention.
Representation- This article shows teenage girls that they should “Take a deep breath — you’re going to get through this”. This is a contrast to the sunny and bright articles that you would expect to see in a magazine of the same style as Teen Vogue.
Manufacturing Consent: The Political Economy of the Mass Media is a 1988 book by Edward S. Herman and Noam Chomsky, in which the authors propose that the mass communication media of the U.S. “are effective and powerful ideological institutions that carry out a system-supportive propaganda function, by reliance on market forces, internalized assumptions, and self-censorship, and without overt coercion”, by means of the propaganda model of communication.
Thepropaganda model for the manufacture of public consent describes five editorially distorting filters, which are applied to the reporting of news in mass communications media.
Size, Ownership, and Profit Orientation.
The Advertising License to Do Business.
The Advertising License to Do Business.
Flak and the Enforcers.
Anti-Communism.
Four years after publication, Manufacturing Consent: The Political Economy of the Mass Media was adapted as Manufacturing Consent: Noam Chomsky and the Media (1992), a documentary film that discusses the propaganda model of communication and the politics of the mass-communications business, as well as a biography of Chomsky.
Hidden Figures grossed $169.6 million in the United States and Canada, and $66.3 million in other territories, for a worldwide gross of $236 million, against a production budget of $25 million.
A conglomerate is a combination of multiple business entities operating in entirely different industries under one corporate group, usually involving a parent company and many subsidiaries
The Hollywood conglomerates include “the big six”:
Warner Bros. Pictures. Warner Bros. …
20th Century Fox.
Paramount Pictures. Paramount Pictures is the longest operating major studio in Hollywood. …
Universal Pictures.
Sony Pictures Entertainment (earlier known as Columbia-Tristar Pictures)
Within this essay I will be interpreting how gender can be represented
within the media in the forms of the video game Tomb Raider and the magazine Men’s
Health.
Within Men’s Health magazine it is clear that we have an iconic sign being
presented within ‘Vin Diesel’. Because the focal image is a person of interest
within celebrity society this makes him interesting and more likely to induce
regular people to purchase the magazine. Another reason is because of his
particularly masculine physical appearance which conforms to societies version
and ideals of what a ‘real’ man should be. This is reactionary. The large print
font ‘BURN BODY FAT’ claims that all men should aspire to look like Vin Diesel
and the fact that it is so much larger than the rest of the headings shows that
this is important to the magazine as a marketing brand.
However, in contrast to this, ‘Tomb Raider’ specifically targets a male
audience and uses the almost alluring character of Lara Croft to do this. She
has been constructed carefully to stereotypically appease men and their particular
taste in women. She has a tiny waist with accentuated breasts and bum and an
unnatural stance, which is clearly unattainable to women within reality. Also,
with this game being rated at 12, I think that it is not acceptable that impressionable
teenage boys or young men should see this is as a realistic view of women, and
because of the context of the game I think there are many people who would
agree with this viewpoint.
If I compare these two magazines, they both give of certain stereotypes of a
male and female body. Yet, whilst Tomb Raider is based around a fictional
character and gives more subtle view points over how a women’s body should be,
Men’s Health magazine promotes the muscular and toned body of a celebrity on
its front cover, which will attract people even if they don’t pick it up to purchase.
