Teen Vogue is culturally significant in its marrying of the political with fashion and lifestyle to target a young female audience more traditionally seen as interested in more superficial issues. Its explicit feminist stance and reporting on the Trump presidency has made it a relatively radical voice in the context of mainstream US media. The social and economic contexts can be addressed in terms of how the product has been received and how it has succeeded when other magazines (online) are struggling to maintain audiences.
I agree with the above statement when it says Teen Vogue is the emerging politics with fashion and lifestyle. I looked at the article by De Elizabeth titled ‘2020 women’s march: the most powerful protest signs’. The article is about the thousands of people that took to the streets for a women’s march focused on a variety of issues including LBGTQ rights and climate change, which are both hot political topics at the moment but are also lifestyle choices. I also agree when it says that it is targeted at a young female audience as the title suggests it is an article for women however the march itself was based on issues that affect everyone.
TASK 1: What do you know? Find out as much as you can about this product and share this with the class. Start with a discussion and then develop your initial ideas with some EVIDENCE, post up your findings to use as revision notes.
Teen Vogue is a former US print magazine and current online publication launched in 2003
Teen Vogue has ceased its print edition and continues as an online-only publication as they dropped 50% of sales in the first 6 months of it going online
advanced publication is condé nasts parent company
Teen vogue is a sister publication to vogue
Its primary target audience is at teenage girls
it includes stories about fashion and celebreties but has now also expanded its focus from fashion and beauty to include politics and current affairs.
Vogue, therefore teen vogue is owned by condé nast, which is a large media company
Condé nast’s media titles attract more than 84 million consumers in print, 366 million in digital and 384 million across social platforms:
Condé nast own allure, architectural digest, glamour, vanity fair, the New Yorker, vogue and teen vogue.
Condé nast is worth an estimated $13bn
Anna Wintour (the editor in chief at vogue/creative director of condé nast) is estimated to be worth $35m
It is a co-production between independent production companies and a major Hollywood conglomerate through its film subdivision Fox 2000
The appeal to fox may have been the fact that it was a low budget film and they thought the cultural message may be popular with the public, therefore potential for a high profit
Then “Hidden Figures” earned $22.8 million its first weekend, $133.8 million in total , it’s the highest-grossing best picture contender at the domestic box office
The movie got nominations for best picture, best supporting actress (Octavia Spencer), and best adapted screenplay
the film won the outstanding cast performance at the Screen Actors Guild Awards
The movie addresses important issues on how women were treated in male dominated workplaces, issues that are still apparent in the workplace today. The women not tolerating the misogynistic behaviour is appealing to a lot of the current generation as it is a brave and respectable thing to do, also relatable in some way.
It also addresses issues of how African-American women were treated and still are in some places. Again this is appealing to the current generations as we support the 3 women battling it.
