This is my new title/logo to the Sunday Gamer and it also has a head that I started drawing as a character will go there but I ran out of time to finish it.

My ideal consumer is a 15 year old boy that has no life and spends all day inside. He wears black jeans and a hoodie with trainers. He is about 5 foot 4 inches with long hair and acne. Came on a moped with headphones in and has an Android phone.

• Barthes – one of the leading theorists of semiotics.
• Pierce – an American philosopher, logician, mathematician, and scientist who came up with the three signs in media.
• Saussure – one of the founders of semiotics.
  
• Semiotics – the study of signs
• Sign – a gesture or action used to convey information or an instruction.
• Signifier – a sign’s physical form.
• Signified – the meaning or idea expressed by a sign.
• Icon -a sign that looks like its object.
• Index – a sign or measure of something.
• Symbol – a mark or character used as a conventional representation of an object, function, or process.
• Code – a system of words, letters, figures, or symbols used to represent others.
• Dominant Signifier – the most important sign on a product.
• Anchorage – changing the meaning of an image to fit your viewpoint.
• Ideology – when multiple people have the same viewpoint.
• Paradigm – a group of signs
• Syntagm – a series of signs that if one drops out it doesn’t make sense.
• Signification – an exact meaning.
• Denotation – the literal meaning of something.
• Connotation – a feeling or meaning a word invokes.
• Myth – a widely held but not necessarily true belief or idea.
• Radical Text – a text that challenges the dominant ideology.
• Reactionary Text – a text that supports the dominant ideology.