Positive and negative stereotypes – a good or bad accepted idea of something.

Counter-types – something opposing the stereotypes.

Misrepresentation – the misleading or false belief.

Selective representation – only representing certain things.

Dominant ideology – the most widely believed idea.

Constructed reality – the idea that society is created by humans and human interaction.

Hegemony – leadership by one person/group.

Audience positioning – the techniques used by the creator to get the audience to understand the idea.

Fluidity of identity – the idea that your identity changes.

Constructed identity – the identity you build, such as on Instagram.

Negotiated identity – agreeing that certain people have certain roles in a relationship and that these roles can not change.

Collective identity – the identity of a group.

I wanted to make a magazine that I would buy; this means my target audience is a 16-year-old male that is a casual gamer. Fulfilling the need of enjoyment and escapism under the Katz, Gurevitch and Haas theory using “the mainstreamer” psychographic description. To convey a modern stylised magazine, I used the rule of thirds to place my strapline, plugs and iconic sign. In my image, plugs and strapline I use cold colours to draw you into to the readers eyes primarily to the arm colours in the face, to create leading lines to the gun that points towards the reader, and the red background of the title. In the title I have used Sans Serif text to create a casual and informal aesthetic. I used this colour choice, of monochrome and red, as that is what my style model used for the title (PC Gamer). I carry this choice of font into the plugs and straplines in the magazine. I use a lexis of words “best” and “first look” to carry a modern and casual feel throughout the magazine as the target audience that it is intended for are for a casual, young audience. The placement of my plugs around the iconic sign, the image, is also based off of my style model (PC Gamer).­ The plugs on the bottom of the cover show what is inside the magazine without needing to open it to make it easier so they have a better idea of what they are buying. For the Jack Ryan text, below his iconic sign, I made it 3D in Photoshop, using the bevel feature, to make it stand out more to show important than the plugs around it and draw attention to it. Also, I used the grey colour for it and made it 3D to make it look similar to how they made it for the television series on Amazon Prime. The grey colour also makes the colour of the gun stand out more.

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Representation

My magazine is reactionary as it supports the dominant ideology. One way it supports the dominant ideology is through a male being the violent gender holding a gun. Another way it supports the dominant ideology is how the iconic sign of Jack Ryan is not sexualised. It also supports it through strategic butt coverage since he has a long coat that covers it.

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Audience Theory

George Gerbner’s theory was that if the source supports the dominant ideology over time they completely believe this ideology. My magazine supports the dominant ideology and helps to back up this idea so over time it will become the norm.

Heading – title – rule of thirds – font – size – logo – types of signs – colours – hard lines – audience – type of image – 400 words

For the reformer or child of reformer

Take photos of Rhys dressed as someone from rainbow 6

These are the images I edited in Lightroom Classic

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