• target audience/ intended readership
• images that will be included
• what stories/ articles are included
• what I am using to create my magazine
• what uses and gratifications my magazine gives

my magazine will have a masthead covering the length of the top of the magazine, it will be in bold, capital writing, this is to ensure it is eye-catching.

My ideal consumer is a teenage, English, male in the age range 13-16.

1. Barthes – the theorist who studied semiotics and developed the theory of semiotics
2. Pierce – CS Pierce, a philosopher, theory of signs , indexical, iconic and symbolic
3. Saussure – a swiss linguist and semiotician, the signifier and the signified
4. Semiotics – the study of signs
5. Sign – an object/thing/element
6. Signifier – A signs physical form (sound, word, image or action)
7. Signified – the meaning or idea expressed by a sign
8. Iconic sign – a sign that has a direct connection to its object
9. Indexical sign – a sign that has an indirect link to its object
10. Symbolic sign – a sign that has a random link to its object
11. Code – something that represents something and has meaning
12. Dominant Signifier – a mainly accepted form of a sign.
13. Anchorage – a dominant sin to fix meaning
14. Dominant Ideology – a set of beliefs
15. Paradigm – a collection of signs
16. Syntagm – a sequence of signs
17. Signifcation – the process of creating signs
18. Denotation – what symbol/object is clearly/ obviously there, what you can see
19. Connotation – what a symbol/object implies/ what its meaning is
20. Myth – something thats made up but loads of people believe, Barthes suggests we should question them
21. A radical text – challenges a dominant ideology
22. A reactionary text. – supports dominant ideology

1. An iconic sign – which has a direct connection to its’ object (ie it looks or sounds like the object)
2. An indexical sign – which has an indirect link to its’ object (think smells)
3. A symbolic sign – which has a random or arbitary link based on a shared knowledge or an agreement, for example, a shared culture or language (think letters, words, writing, shapes, squiggles, colours, sound effects, facial expressions, hand gestures, clothing, hair styles, etc)

Iconic sign- picture of game character is a direct link to the actual character

Indexical sign- character holding a weapon is an indexical sign to violence

Symbolic sign- play-station logo, background colour