in the book ‘manufacturing consent’ Chomsky proposes that the mass communication media of the U.S. “are effective and powerful ideological institutions that carry out a system-supportive propaganda function, by reliance on market forces, internalized assumptions, and self-censorship, and without overt coercion”
pen / pencil / paper word processor / printer telephone camera microphone license computer
(large scale) printing press lorries / vans / cars stacks / shelves / display cases social media platforms billboards wifi/ Internet storage a company/people to deliver it
paper (the ability to read? & understand?) a digital device (ipad/phone, computer reading glasses access to internet
Canadian philosopher -mass media – the medium is the massage/ message.
technological determinism – Technological determinism is a reductionist theory that assumes that a society’s technology determines the development of its social structure and cultural values.
“We shape our tools and thereafter our tools shape us.“
McLuhan proposes that a medium itself, not the content it carries, should be the focus of study. He said that a medium affects the society in which it plays a role not only by the content delivered over the medium, but also by the characteristics of the medium itself.
> digital audio recorders / digital microphones > digital cameras > DTP / Photoshop / Adobe ie software editing packages > Blog / web applications > computers > word processor > tablets (drawing / design) > data profiling >robots
> the internet > social media > broadcasts (statellite or terrestrial) > hosting sites > Youtube > email > website > wifi > IP address > VPN > GPS > firewalls
> phones > televisions > i-pads / laptops / computers > DAB’s ie digital radio > air-pods > Youtube > cinema > app > USB’s > digital implant > Internet of things (IoT) > digital billboards / digital displays >virtual reality >wearable technology e.g. apple watch
‘Teen Vogue is culturally significant in its marrying of the political with fashion and lifestyle to target a young female audience more traditionally seen as interested in more superficial issues. Its explicit feminist stance and reporting on the Trump presidency has made it a relatively radical voice in the context of mainstream US media. The social and economic contexts can be addressed in terms of how the product has been received and how it has succeeded when other magazines (online) are struggling to maintain audiences.’
“culturally significant in its marrying of the political with fashion” I agree as Kim Kardashian is a fashion and beauty icon for many teen girls and this story is combining that fact with her political views.
“young female audience more traditionally seen as interested in more superficial issues.” Kim has a high celebrity profile which helps spread awareness of her views and work, her fame is gained from a successful reality show which has a high young female audience and Kim and her family have been labeled as ‘superficial’ in the past which adds to the stereotype that young female audiences are interested in superficial issues.
“feminist stance” the feminist stance of this magazine article suggest that Kim is a good feminine role model for a young female audience as she is helping bring justice to people.
“mainstream US media.” Kim’s reality show and her documentary are both viewed and aired on mainstream US media and teen vogue adds to this.
nominated for NAACP Image Award for Outstanding Song – Contemporary
the song/video is centered around the mass incarceration of African-Americans as a form of modern-day slavery, and is named after the 13th Amendment, which made slavery illegal except as “punishment of crime.”
the video is in black and white which indicates it is about race and equality