“capable of predicting personality” – teen vogue can predict what people want to see “businesses can change behaviour to match each user’s personality“
“user personality can be easily and effectively predicted from public data”
“what it does is change people’d behaviour by using carefully crafted messages”
| NEW MEDIA | OLD MEDIA |
| Active involvement | Passive involvement |
| Two-way conversation | One-way conversation |
| Open system | Closed system |
| Transparent | Opaque |
| One-on-one marketing | Mass marketing |
| About Me | About You |
| Brand and User-generated Content | Professional content |
| Authentic content | Polished content |
| FREE platform | Paid platform |
| Metric: Engagement | Metric: Reach/ frequency |
| Actors: Users / Influencers | Actors/ Celebrities |
| Community decision-making | Economic decision-making |
| Unstructured communication | Controlled communication |
| Real time creation | Pre-produced/ scheduled |
| Bottom-up strategy | Top-down strategy |
| Informal language | Formal language |
What is the network effect? (Theodore Vail) – Larger numbers of people improve the internet eg the more people there are the more opportunities 1 person has to connect with others
Can you remember what ‘feedback loop theory’? (Norbert Wiener) – Track repeated movements, provides information about system successes and problems, this can be used to predict when something will occur
What is the Dunbar number? (Robin Dunbar) – Limit of how many stable social relationships a person can have (150 people), where they know the person eg name, face, personality. The average person usually connects with about 5-10 people a day
“Societies have always been shaped more by the nature of the media by which men communicate by the content of the communication” (p. 8: 1967)
| Production | Distribution | Consumption |
| – digital audio recorders – digital cameras – DTP/photoshop/adobe – blog/web applications – computers – word processor – tablets (drawing/design) | – the internet – social media – broadcasts (satellite or terrestrial) – hosting sites – youtube – website – wifi – IP address VPN | – phones – television – DAB’S – air-pods – youtube – cinema – app – SUB’s |
https://www.teenvogue.com/story/sex-education-patricia-allison-ola
target a young female – Teen vogue aims to target young females, Sex education is a show that does just that, as the issues raised are common for teenagers. The issue that Ola has with Otis that she doesn’t have the courage to tell him he did a bad job this is an issue that some young girls can relate to, as this is the age where teenagers start to ‘experiment’ and try new things with their partners.
explicit feminist stance – This Sex Education article is solely based around Ola and her journey of self discovery
radical voice in the context of mainstream US media – The article is reactionary to everyday life especially to a teenager , this is because it addresses real life issues such as sexuality and struggle with acceptance of yourself
Ownership
MEDIA INDUSTRIES
MEDIA AUDIENCES
MEDIA REPRESENTATIONS
MEDIA LANGUAGE
Statement of intent
My main intention for my magazine was to show that females can be just as good at games as males can, I wanted to do this by making women the main feature of my magazine whilst keeping the main elements of games which make them fun eg adventure and combat. I intended to do this by supporting the launch of the new game HELL RESCUE. To find inspiration for my magazine I looked at PC GAMER magazines, through doing this research I noticed that there aren’t many gamer girl magazines out there and the gaming community is predominantly male. Therefore, I intended to make a magazine focused on girls to show that girls can game too aimed at girls aged 13-18, this led me to think of the title GAMER GIRL. My dominant signifier in the front cover is a female character, which challenges dominant ideologies due to the strong, independent impression given off. I wanted to make the magazine interactive, so I used different fonts (Franklin Gothic medium and heavy, serif and sanserif). I wanted the magazine to catch my audience’s eye so I wanted to make the dominant signifier pop by creating a sense of depth of field between the character and the mountains in the background by using a shadow. I wanted to make it appealing by using a catchy slogan ‘RUN HEAD FIRST INTO THE GAMING WORLD’, where i wanted to add a colour block, shadow and wave effect to stylise it. I wanted to use the rule of thirds(title, main components, other information). Another way I did this was by using a range of colours / images whilst keeping the magazine uniform throughout to present a clean finish. In my contents page I wanted to clearly show what was in my magazine, I then looked for a template to follow and saw that most game magazine contents pages were in boxes like mine is, I also used images to show a visual representation of what’s in it. For my double page spread I wanted to create a professional looking spread, so again I used a template. I included images to aid in the description of the new game HELL RESCUE, for a more aesthetic appeal to my intended audience (13-18-year-old girls). I have used a range of symbolic signs (colours red, black, white and grey). Inexical signs (buildings symbolising a village where the main campaign is set.
Common
Video