The movie ‘Hidden Figures’ was a low-medium budget film, it cost $25,000,000. The film was produced by: Fox 2000 Pictures, Chernin Entertainment, Levantine Films and TSG Entertainment. Fox 2000 is a sister company of Fox that produces indie films in mid-range releases that target undeserved groups.
The idea of the film may have appealed to Fox because it had potential to be a profit film as well as the fact that if they lost money, they wouldn’t be losing as much as they would if it was a high budget film. The film overall made a huge worldwide profit of $236 million which is an 844 percentage increase.
Another reason that they may have liked the idea of the film was because it strongly went against dominant ideology of the time. In the time period ,that the movie was set in, black women working for NASA was not usually promoted in a male dominated profession. This is so they could attract specific viewers (in this case black people) as they are the target audience.
Public service broadcasting is where forms of media such as news that want to provide information for the public and dont want a profit.
Stephen Neale: UK film theorist, he said that genres use repeated types of features. Repertoire of elements and differences, views genre as a process
Repertoire of elements: Repeated features that are the same and recognisable as a specif genre. For example Comedy consists of: Jokes, stupid actions, puns and happy behaviour.
Corpus: Genres evolve as new texts are added to similar text. Slight changes are made to the audience, sound and text.
Hybridisation: The merging of different genres to create a sub-genre so that there can be more than one genre in a text. like a romance comedy rom/com.
Historic specificity: Genres that are associated with a specific time and were popular at a that time.
Repetition and sameness: Texts could get boring and repetitive if the they’re the same as other texts.
Variation and change: New things introduced in a text so the audience doesn’t get bored.
Narrative image: A story is told through moving images, and has a similar narrative structure to texts in that genre.
Expectations and hypothesis: Audiences predict what’s going to happen. For example, in a horror film you can tell when a jump scare is about to occur because the music turns into a crescendo or is silent.
Suspend disbelief : The audience must care about the characters in order for them to remain interested. This can be done by making them think a certain way and that something is going to happen to that character. This is known as Audience positioning.
Generic regime of verisimilitude: To make things the same so it’s believable.
Conventions and rules: The certain rules and structures. Specific features that must to be included in a text to make it a certain genre. for example, suspenseful music to make it out like a jump scare will occur.
Sub-genre: A genre that has been derived from the original main genre, so it doesn’t contain all of the required features.
Elements of what makes the article: The typographical features are sans-serif, meaning without decoration and this shows that the article is a serious one. The title of the article isn’t punctual which is to appeal to teen audiences that makes it seem cool and how the text goes against dominant ideology. The article talks about Manny personally and his YouTube which emphasises how popular he is with younger audiences now day. It also goes on about how he is into makeup which also goes against dominant ideology.
How it is different to an advert: An advert usually only goes on about a company’s specific product whereas this article talks about Manny somewhat personally and makeup generally.
Media techniques: The title is a radical text as it goes against dominant ideaology ‘Cosmetics giant breaks gender stereotypes by choosing male model as a face of the brand’, Sans serif texts. There is an iconic symbol of Manny as it is a photo of him.
Key Messages: That guys can wear makeup
and there is change In the industry and who it’s marketed towards. That makeup
livens up life.
Lara Croft can be seen as a reactionary sign that is negatively impacting the female gender as it is agrees with the dominant ideology of how women should be represented as a whole. They have done this by over sexualising her, giving her bigger breast and a bigger bum whilst also giving her a small waist. However, there are some counter type symbolism such as having big muscles. This goes against the dominant ideology as women aren’t usually seen with big muscles in the gaming industry which shows that the designers know women work hard and are trying to embrace it in video games. This can be seen as biased as it isn’t only men that over sexualise female characters, Mari Shimuzaki designed Bayonetta and purposely made her look the way she does because she wanted her to look feminine and have that quality which arguably should be shown because it represents women in gaming. If an intended female character looked like a male, no one would like it or have intention to buy the game as it’s not showing enough feminine quality to be female. Because the gaming industry is heavily male dominanted, the designers of Lara Croft the wanted her to appeal to the male audience so they would buy it, because if they used a fat lady as the main character the target or implied audience would be confused and therefore not buy the game. This means that the decision to over sexualise her was conscious however it was also used as a means to sell their product so they can make money to make profits because the gaming industry is male dominated and not to objectify women as their main goal. A main problem with the magazine is that it depicts an unrealistic view on gender, one of which that can’t be achieved as it’s perfect. This is because she’s skinny to the bone but she also has huge muscles, her knees are also tiny which in real life she wouldn’t be able to stand as they wouldn’t be able to support her body weight.
Mens health represents the male gender in a positive and a negative way. This is because it shows a man with huge muscles which is a way to a healthy life which is for the dominant ideology for what men should look like, on the other hand it is somewhat unrealistic as not all men look like this. This can be inaccurate as they wouldn’t want to show a fat man on a fitness magazine because it wouldn’t make much sense. and then wouldn’t sell. The magazine is trying to promote a healthy life style and showing that a man should look like this and if he doesn’t, he is not a man. However, this can be seen as one big misinterpretation as the magazine does state it’s mens fitness and not all average men. The magazine company is using the front cover as a marketing scheme so they can sell a product and if the audience buys the product, they will also look in this particular way. This can leave some men feeling insecure about themselves which whilst can be motivation for change, it can also be a step down in confidence. The main goal of the magazine isn’t to make men feel insecure but to instead feel motivated so the company can make money as that is all what most companies want.
Both magazine covers taken into account, show gender identity negatively as they want show what each gender should look like in their eyes. A problem with this is that the magazines are based on two completely separate categories of video games and health snd safety, this means that they both may think differently of what gender stereotypes are. For example, A fitness Magazine will show what a female of fitness should look like to them which will be different to what a female gaming character will look like in a video game. This is a reason why the chosen magazine covers can be biased and inaccurate as a specific agenda is trying to be pushed.
• Fluidity of identity– The meaning that gender is fluid, from sociologist Zygmunt Bauman.
• Constructed identity– Identity is how we construct and view ourselves through experience, emotions, connections and rejections.
• Negotiated identity– This is a reason behind someones or and how they construct their identity around culture, religion, ethnicity, gender and sexuality.
• Collective identity– How someone identifies themselves around or in a group. The identity of the group is a collective and so it becomes part of someones individuality.