My 3rd NEA advert is going to be for a video game store, similar to GAME, GameStop or SeeDee Johns. However, I want to play with this advert and emphasise how the products being advertised are video games. I have used this advert by BestBuy because I think it is very engaging by the use of their bright brand colours.

However, I am going to use parts of this advert for FuncoLand, which will be the prices in the shapes because I think they will stand out.

I wanted to think out the box as most student will be doing adverts for games, consoles and online media, such as streaming sites. I like this advert because it is advertising a store (mine will be a video game store), showing off all their products and the bright colours used will make it stand out, which means it’s most likely to grab the reader’s attention when flicking through the pages

My Plan

My second NEA advert is going to be for a new video game launching. I am using the below “Call of Duty” advert because when researching, I found this advert was engaging and can link to my front cover, which mentions the launch of a single player shooting game, similar to Call of Duty.

I want to use this as my main style model because I like the action shot and the direct address of the soldier, looking as if he is aiming at the audience. I feel this sets the nostalgic feeling to the video-game, especially as it is a war-type game. I also like the dark colours as it sets a sinister feeling.

I also like the central 3 images of the gameplay as it gives an insight towards the game and I feel it will engage my audience as they can see snapshots of gameplay they will experience playing the game.

My Plan

My first NEA advert is going to be for a games console, similar to the XBOX and Playstation.

I am going to use this style model because I like the use of the bright green which is the brand’s colours. I also like the direct address of “ALL FREE. ALL YOURS” which sounds like a statement and entices the audience because with the games console, they are getting loads of free extras. I also like the use of the central large image of the console as it is big and eye-catching; I feel that if I flicked through the pages of a magazine, the large central image will attract my attention.

For the games included in the bundle, I am going to make them by using Adobe Fuse so that there is no plagiarism of my work done and I will include bright colours to attract my target audience’s attention as my target audience is young teenager females, so stereotypically they are engaged by bright colours that will grab their attention.

My Plan

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My attempt of an election poster:

Analysing Political Posters:

Links to websites about War of the Worlds:

https://en.wikipedia.org/wiki/The_War_of_the_Worlds_(1938_radio_drama)

https://www.telegraph.co.uk/radio/what-to-listen-to/the-war-of-the-worlds-panic-was-a-myth/

https://www.history.com/this-day-in-history/welles-scares-nation

Andrew Crissell

• Wrote the book “Understanding Radio”
• He seeks to “determine the distinctive characteristics of the radio medium”
• Describes radio as a source of “blind media”

J. McDougall

• Created a book called Fake News vs Media Studies
• Explains fake news can be seen as propaganda
• Says “hard times are a breeding ground for misinformation”

War of the Worlds Radio Podcast

• Maybe these aliens in War of the Worlds are a metaphor for the enemies because the War of the Worlds podcast was produced in 1930s, which was when the Great Depression, the American Dust bowl and WW2 began.
• It is a radio podcast of a science fiction novel that was written by H.G Wells
• War of the Worlds radio drama had left listeners into suspended disbelief and became famous because it tricked people into believing aliens were invading Earth due to the “breaking news” style of the broadcast.
• “The War of the Worlds” was the 17th episode of the CBS Radio series The Mercury Theatre on Air, which was broadcast at 8 pm ET on Sunday, October 30, 1938.
• H. G. Wells’ original novel tells the story of a Martian invasion of Earth. The novel was adapted for radio by Howard Koch, who changed the primary setting from 19th-century England to the contemporary United States, with the landing point of the first Martian spacecraft changed to rural Grover’s Mill, an unincorporated village in West Windsor Township, New Jersey.
• The science fiction drama was broadcasted from CBS, which is the Columbia Broadcasting System
• The radio science fiction drama was directed by Orson Welles and was adapted by Howard Koch
• It was described as an anti-war film by Debra Sanders
• It is a hybridization of the science fiction genre and the mystery genre.
• Normal radio episodes were broadcasted and then there was a gap before War of the Worlds was played, which makes it seem as if these broadcasts are a metaphor for other things
• War of the Worlds was a Halloween special
• In 1938, radios were just being introduced,s o it can be interpreted that War of the World was fake news to try and get more people to listen to CBS and buy radios.
• On it’s opening evening, it was estimated that around 30 million people were tuning into the broadcast and around 80% of Americans owned a radio then.

Stanley Cohen

https://www.tutor2u.net/sociology/reference/folk-devils-and-moral-panics-cohen-1972

https://en.wikipedia.org/wiki/Folk_devil

https://prezi.com/mjw8xi_841ra/stanley-cohen-folk-devils-moral-panic/

• Write a book called Folk Devils and Moral Panic
• His theory was introduced in 1972.
• Folk devil is a person or group of people who are portrayed in folklore or the media as outsiders and deviant, and who are blamed for crimes or other sorts of social problems. This can also be called a scapegoat
• The pursuit of folk devils frequently intensifies into a mass movement that is called a moral panic.
• When a moral panic is in full swing, the folk devils are the subject of loosely organized but pervasive campaigns of hostility through gossip and the spreading of urban legends.
• The mass media sometimes get in on the act or attempt to create new folk devils in an effort to promote controversy. Sometimes the campaign against the folk devil influences a nation’s politics and legislation.

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• Trailers
• Posters
• Social Media
• Advertising and Cross promotion

Posters:

• The first poster, debuting around the same time as the first trailer, lets you know exactly what you’re in for. All three of the leads are seen striding toward the camera, confident and fearless, a NASA symbol on the floor under their feet. It’s clear they’re walking through some sort of hanger or other complex and a rocket can be seen launching in the background. So between all of that and the period wardrobe the three are wearing the one-sheet does a good job of establishing both the premise and the setting, especially when you factor in the copy, which reads “Meet the women you don’t know, behind the mission you do.
• The theatrical poster tells us “Genius has no race. Strength has no gender. Courage has no limit.” That all sums up the themes of the movie. It’s paired with photos of the three leads as well as smaller pictures of supporting players like Jim Parsons, Kevin Costner and Kirsten Dunst.
• Can be seen as radical because it challenges the dominant ideology and is giving the minority of black females power through the way they are positioned to be confidently walking through NASA.
• There are also individual posters and includes one singular main character, this is promoting the lead actress as well as that the poster includes an inspiration phrase, which gives power to the individuals, especially because their minority is not included.

Trailers:

• The first trailer introduces Katherine (the main character) as a young child with her amazing capability for maths and calculations, which introduces the character and sets the scene for the plot.
• There’s another trailer which can appear radical as the 3 black women are pulled up by the cops and are discriminated for being black females working for NASA. This creates the scene of racial discrimination throughout America and also teaches the audience about the situation black women are currently facing throughout America (at the time the film was set).
• Fast forward to her as an adult (2nd trailer) as she, Dorothy and Mary have car trouble on their way to NASA, leading to a police officer dropping some casual racism about that particular situation. That kind of attitude – that not only are they women but black women – is continued throughout the trailer as we see them encounter one white man-made roadblock to being taken seriously after another, despite them being part of the team that’s trying to put a man on the moon in the very near future. They deal with all of that as well as other societal expectation about a woman’s place in the world as they try to be taken seriously and get what’s due them.
• The 2nd trailer leans heavily not just on the drama of trying to get a space program (literally) off the ground but also the place society in the U.S. was in at the time, which was not friendly to black women as a whole, especially not those who worked to rise to a station traditionally seen as exclusively for white men. The performances all look strong but the real draw here is the struggle and the opportunity to see, as we’re told repeatedly, a story many of us had never heard of before.
• The next trailer seems a bit tighter, even as it retains the same basic structure. We skip, though, the parts about Katherine’s childhood and skip right to the women breaking down on their way to NASA. We then see much of the same material, as Katherine in particular aims to break down the divides and barriers that are simply part of society in 1961 to get the same treatment as her white male colleagues and be seen as an equal.
• Again, this one seems to be a bit more linear and coherent, not trying to cram quite so much into the running time and instead focusing on the core story of one person’s attempts to do her job and contribute to something historic. If anything, this one seems more interested in the space program elements of the story, but the central idea is still one of equality.

Social Media:

• The advertisements on the FOX official website includes links to Fox’s social media page, to promote their other film and to entice the audience to watch similar films that might interest them that have been produced by FOX. The link also takes the audience to a booking website where they can buy tickets, in the hope that they will be enticed and buy the tickets.
• The website includes a gallery with snapshots from the film, showing important events about the film which relates to the film and the actresses in the film.
• The “Featured Content” section has links to find out more about the soundtrack album for the film and more, including to a site called “Future Katherine Johnsons” an ode to the real life person played by Henson. It’s a program that’s done in partnership with Black Girls Code and designed to unlock the enormous potential that lies in young black women, exposing them to the possibilities in STEM-related fields. Getting women into STEM is also the point of a programme from IBM honoring the women who served as NASA’s computers and the future geniuses who are and should be inspired by them and other trailblazers.

Cross Promotion

• The film had its first debut after being shown at the Toronto film festival
• The cast also talked about their characters and their benefit to NASA in press interviews and talks, which is promoting themselves as well as promoting females.
• There have been some social ads run using the trailers and other videos and it’s safe to assume outdoor and more online ads have been run as well. In terms of promotional partners, it looks like the major ones were the two mentioned above involving Black Girls Code and IBM.