Positive and Negative Stereotypes: Stereotypes are widely held assumptions about a group of people or a person which are not necessarily true and are usually exaggerations of the truth. Positive Stereotypes are subjectively favourable beliefs about a group while negative stereotypes are subjectively unfavourable beliefs held about a group.
Counter-types: These are positive stereotypes that emphasise the positive features about a person.
Misrepresentation: Giving something a false or misleading representation of something else.
Selective representation: When one group is represented more than other groups – usually used to push an agenda or idea.
Dominant Ideology: The most widely accepted set of beliefs in a society.
Fluidity of Identity: The idea that Identity and the representation of identity is not set in stone and can change.
Constructed Identity: The identity presented by media.
Negotiated Identity: Identity that is represented through negotiation.
Collective Identity: The identity held by the majority of people in a society.
Constructed reality: The idea that we act in a certain way because media influences us to.
Hegemony: The Leadership or dominance of a certain group over other groups.
Audience positioning: The way texts are constructed to place audiences in a particular position in relation to the text.
I planned to create a gaming magazine with a main image on the front cover from a game character. For this I used an image I took of my classmate and edited it using the motion blur, posterize, levels and multiply effects to make it look like a game character. Since this character represents a thriller/horror type game, I chose an image conveying mystery or despair with the character staring straight at the viewer. I also chose this because I wanted to use a screenshot like the style model to make the magazine look more impactful.
I added extra hooks on the sides and bottom of the magazine. The purpose of these is to entice the buyer and inform them quickly about what content is included in the magazine. I made put them in black boxes to make the text easy to read compared to if they were simply placed above the background image. I included to hook of reviews of the newest games from popular franchises to make the magazine appeal to a large audience, as both casual and hardcore gamers would know about popular franchises and should be interested about buying the magazine if reviews and articles about games in those franchises are featured. In addition, I included news from a gaming convention “E3”, A guide for the popular game Fortnite and links to two stories about gaming at the bottom of the magazine cover.
My magazine features the strapline/tagline “Reviews – Gameplay – News”. I chose this tagline as it is easy to remember so will stick in customers heads, and also it describes what is featured in every issue of New World Gaming.
For the title of my main game (the title anchored to the main image) I used emboss and satin effects to make it look like a title of a thriller/horror/mystery game. The satin affect adds a fracture-like feature in the text which I believe adds a horror element to the title and makes it look visually appealing to a potential customer.
My masthead features the title of the magazine “New World Gaming” which has connotations of exploration and discovery, and this links to what my magazine does, which is to explore all sorts of new games and tell the reader about them. The masthead has a branding of Embossed red text on a white background with a red border around it. This makes the masthead recognizable as it stands out among the rest of the magazine cover’s features. This also makes customers associate my magazine with these colours.
