The ideology behind my front cover was to create a video game magazine cover that showed off new and upcoming games. On my front cover the game I used was a new football game called FIFO. I tried to make my magazine resemble PC Gamer and Games TM’s front covers by using a series of techniques.  

My target audience for my magazine is young boys who are interested in new upcoming video games, this ranges from the age of 8 to 21. Young boys who are interested in new upcoming games can read the magazine to learn more about their release dates and what they will include. If young gamers would like to have a better insight into how good future games are going to be and what to look forward to, this magazine would be perfect for them.  

The magazine includes information about games that will be coming out in the year. This information includes the games release date, their ratings and reviews from critics who have played the game early and features that the developers have announced will be included in the game.  

I decided to use the title “PressPlay” as it resembles gaming consoles and how you have usually press a button to start the game. I thought this was the best title to use as people who see the magazine will easily be able to identify that the magazine is for video games just by looking at the title. 

The use of language in my games magazine will be basic as the age range for my games magazine is vast. Using basic language will make it easy to read for anyone who is interested in video games. 

Positive stereotype – A positive stereotype represents a “positive” evaluation of a social group.

Negative stereotype – A negative belief held against a social group.

Counter-types – a positive stereotype and emphasizes the positive features about a person. Used to break and go against the current stereotype.

Misrepresentation – the action of giving a false or misleading account of the nature of something.

Selective representation – when some groups of people are represented more in government than others.

Dominant ideology – attitudes, beliefs, values, and morals shared by the majority of the people in a given society

Constructed reality –the theory that the way we present ourselves to other people is shaped partly by our interactions with others, as well as by our life experiences.

Hegemony – leadership or dominance, especially by one state or social group over others.

Audience positioning – the techniques used by the creator of a text to try to get the audience to understand the ideology of the text

Fluidity of identity – Identity is not fixed to a person, it can be changed or altered.

Constructed identity –

Negotiated identity – the processes through which people reach agreements regarding “who is who” in their relationships

Collective identity – the shared sense of belonging to a group

Age – 22

Race – White

Gender – Male

Location – London, England

Occupation – Lawyer

Hobbies – jogging

Favourite Film – The Revenant

Favourite TV Show – Suits

Music – Classical

Brands – Ralph Lauren

Social Demographic – Middle Class (B) – This character is a Middle Class person as they had to get a Law Degree at University to follow this career path. The job also requires a lot of skill which is why long periods of training is needed.

This person is a Succeeder, he is a succeeder because he has to be very organised and motivated to progress in his job which are characteristics of a Succeeder. This person also likes expensive brands like Ralph Lauren which is also a common attribute of a Succeeder.

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