When was the ‘i’ first published? It was first published on the 26th of October 2010. The i is neither a tabloid or a broadsheet as it is a mix of the two. It has the layout of a tabloid however it provides the information of a tabloid. What is the cost for the i. In September 2016, the price was raised to 60p, with the weekday edition rising to 50p. The i was then named National Newspaper of the Year in 2015. At the start of September 2017, the price rose once again, to 60p for the weekday edition and 80p for the relaunched i weekend beginning later that month. Who is the i newspaper aimed at? It is aimed at “readers and lapsed readers” of all ages and commuters with limited time, and was originally launched in 2010 as a sister paper to The Independent. It was later acquired by Johnston Press in 2016 after The Independent shifted to a digital-only model. What is the profit for the i?

“something is in the public interest if it serves the ends of the whole.”

Habermas defines the public sphere as as a “society engaged in critical public debate”. Conditions of the public sphere are according to Habermas. The formation of public opinion.

“shows how different ways of financing and organising cultural production have traceable consequences for the range of discourses and representations in the public domain”.

The media as watchdog. “The watchdog role is said to override in importance all other functions of the media, and to dictate the form in which the media should be organised.”

“Classical liberal thought argues that the primary democratic role of the media is to act as a public watchdog overseeing the state.”

State media:

Controlled by the state meaning it will have the same views.

Free market:

Where media forms such as news, radio and other forms are not owned by the state meaning anyone can participate.

Manufacturing Consent: The political economy of mass media. This book was released in 1988. The authors try to propose that the mass communication media of the US “are effective and powerful ideological institutions that carry out a system-supportive propaganda function, by reliance on market forces, internalized assumptions, and self-censorship, and without overt coercion”.

“The link between news organisations and news coverage is not easy to determine.”

“Fewer and few corporations control more and more of the american news.”

The process of manipulation and persuasion. The role of advertising. Magazine companies and other large companies which sell magazines do not make profit from the buyer purchasing the magazine, they make profit from the advertiser who pays them to have their advert on the magazine.

The media don’t reflect the real world, they shape it how they want it to be. They do this by focusing on certain areas and saying things to try and persuade people.

Newspapers frame their stories in positive, negative or negotiated ways. This could be by the wording used in the story or it could be to do with the pictures chosen.

News stations told to say the same points about a specific topic to make it more believable

New: Active Involvement Old: Passive Involvement

With new media you can now have an active experience with what you consume, for example you can now comment on new media and show how you feel about it. However with old media all you could do was consume it without leaving any feedback on it.

New: One-on-one marketing Old: Mass marketing

New media has evolved to target specific audiences with there product through advertisements.

Binge – This is where you excessively consume a product. This can media different types.

Personalize

re-connect