Statement of Intent

For my magazine I decided to title it “Gamerz Alliance’ as I wanted it to be catchy. I thought this would appeal to my target audience of males between 28-30 and new affluent workers, who have a keen intrest in gaming and the world of professional gaming industrys. I used a games charater I designed in fuse as the dominate signifier to represent the theme of my games magazine. I wrote the price of the magazine along the bottom as a plug and as ancorage to my magazine. I chose to size my magazine at a width 11cm and a height of 17cm, I decided this as it would fit well into someones bag and would be a big enought size to read comfortably. I chose the gold font as it stands out and aims to my target audience of more sophisticated professional gamers, aswell as giving the magazine a sleek professional look and I chose to put it all into captial letter to draw attention to it. When coming up with the design and target market I research popular gaming magazines on market and was inspired by the use of Signifiers in the magazines to make it clear waht its about and whated to do this with having bold headlines.

I wanted to make the font really bold to stand out to attract my target customers and give some instate on whats inside the magazine. I chose to have my headlines all around the character in order to keep the magazine simple but also effective with the character adding colour into magazine and being the dominate signifier. As i am aiming my magazine as more of a professional magazine to experienced games i decided to price it at £5.99 after reasearching what some of the more professional gamers magazines are priced at i decided to go with a average price. I also promoted it as a reduced price inorder to attract more customers. I also used plugs with my headings and decided to use topic headlines that would attract my target audience of more porfessional gamers and therefore spoke about the business side of media.

• Include print language,
• Write about the reasoning behind ideas and how I have interpreted the brief,
• Use semiotic language,
• Include research,
• Target cutsomer.

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• Roland Barthes (his ideas of dominant signs / dominant ideology)-
  Was a French literary theorist, philosopher, critic and semiotician
  His Ideas explored a diverse range of fields and he influenced the development of many schools of theory, including structuralism, semiotics, social theory, design theory, anthropology, and post-structuralism
• C. S. Pierce (and his categories of sign)
  Was a America philosopher, logician, mathematician, and scientist.
  he categorized into three distinct categories
  An iconic sign ,An indexical sign, A symbolic sign
• Ferdinand de Saussure (the separation of object and meaning)
• Semiotics– The study of signs and symbols
• Sign- An object or event in relation to something.
• Signifier- A signs physical form,
  
• Signified-the meaning expressed by a sign
• an iconic sign– Look like their signified, making the relationships between the two very straightforward and obvious eg a photograph of a person
• an indexical sign- signs where the signifier is caused by the signified, e.g., smoke signifies fire.
• a symbolic sign– A symbol is a mark, sign or word that indicates, signifies, or is understood as representing an idea, object, or relationship. … Symbols take the form of words, sounds, gestures, ideas or visual images and are used to convey other ideas and beliefs, eg. red octagon means stop.
• Code– a system of words , letters or symbols used to represented others.
• Dominant Signifier, the concept that a signifier refers symbolic (arbitrary) signs.
• Anchorage– Anchorage is when a piece of media uses another piece of media to reduce the amount of connotations in the first, therefore allowing the audience to interpret it much more easily.
• Ideology– An ideology is a world view, a system of values, attitudes and beliefs which an individual, group or society holds to be true or important; these are shared by a culture or society about how that society should function.
• Paradigm– a distinct set of concepts or thought patterns, including theories, research methods, postulates, and standards for what constitutes legitimate contributions to a field.
• Syntagm– where signs occur in sequence or parallel and operate together to create meaning.For example, the letters in a word have syntagmatic relationship with one another,
• Denotation– Denotation is the first level of analysis: what the audience can visually see on a page. Denotation often refers to something literal, and avoids being a metaphor.
• Connotation-an idea or feeling which a word invokes for a person in addition to its literal or primary meaning.
• myth-A story that is believed but had no evidence of truth
• A radical text-texts that challenge the dominant ideology
• A reactionary text– that supports the dominant ideology

Iconic

• controller drawing
• astronaut image,

Indexical

• red color font
• astronaut suit

A symbolic sign 

• game headlines
• twitch logo