• Canadian philosopher
• His work is one of the cornerstones of the study of media theory
• “The medium is the message” is a phrase coined by the Canadian philosopher Marshall McLuhan and introduced in McLuhan’s book Understanding Media: The Extensions of Man, published in 1964. McLuhan proposes that a medium itself, not the content it carries, should be the focus of study .
• Technological determinism is a reductionist theory that assumes that a society’s technology determines the development of its social structure and cultural values.

Teen Vogue is culturally significant in its marrying of the political with fashion and lifestyle to target a young female audience more traditionally seen as interested in more superficial issues.

• I agree as making fashion inclusive for all sizes is dominant ideology today and Beyonce is a icon with a fashion brand making it about social issues and fashion.
• The issue with models and plus size models in the fashion industry- as the fashion industry is labelled as exclusive and only for certain sized women however diversity has improved over the last few years as majority of famous fashion brands have become more inclusive and released a wider range in sizes. However Beyonce is a huge music star and has always promoted her brand as inclusive as she made her line gender neutral, ‘Beyoncé’s Ivy Park x Adidas Collection Will Be Gender-Neutral’, however she has not made the sizing as inclusive.
• The line and Beyonce have received a lot of feedback due to the sizing.

• Released in 2016
• Genre Hip-Hop/rap
• nominations; NAACP IMAGE AWARD FOR OUTSTANDING SONG CONTEMPORARY
• video in black and white indicates its about race and creates sad atmosphere
• lyrics about racism.

• Lonnie Corant Jaman Shuka Rashid Lynn is his real name and his stage name is Common.
• He is an Rapper, actor, writer, philanthropist, and activist.
• Common debuted in 1992 with the album ‘Can I borrow a dollar?’
• Bilal Sayeed Oliver, known as Bilal, is an American singer, songwriter, and record producer.
• Bilal is noted for his wide vocal range, his work across multiple genres, and his live performances.

Production company; -Fox2000 Pictures – Chernin Entertainment – Levantine Films

Distributed by; 20th Century Fox

Budget; $25 million

Directed by; Theodore Melfi

Produced by; Donna Gigliotti, Peter Chernin, Jenno Topping, Pharrell Williams, Theodore Melfi

Repertoire of elements – covers the theory that a certain genre of film will have similar characters.

Corpus – the body of text.

Hybridisation – The merging of different genres to create new genres.

Historic specificity – genres associated with different time periods.

Repetition and sameness/ Variation of change –  Meaning there is a fine line between changing too little and changing too much where it becomes unfamiliar 

Expectations and hypotheses -the assumptions of the audience based on how its represented.

Narrative image –  Telling a story through moving image and how its viewed and he genre is represented.

Suspended disbelief – the audience imburse themselves into the media form ad the characters or story’s.

British anthology drama television series written by brothers Harry and Jack Williams.

production company’s – New pictures, Company pictures, Two brothers pictures, Playground entertainment.

distributor– All3Media

About a missing girl in Germany and was directed by Ben Chanan.

I think the missing relates to the theory of uses and gratifications through escapism and entertainment.