“social media users are dangerously unaware of the vulnerabilities”

“behavioral micro-targeting”

“ad servers can be tailored to reflect the users personality traits”

“predict the precise ways in which each customer will react to marketing efforts”

Endless– new media is endless as it continuous online and isnt a physical product which ends.

Personalize & creative– with new media you are able to change it to how you see fit by re-posting. how ever in old media it cannot be changed.

Conversation– you can create conversations with other people about the topic where as with old media you cannot.

Real time creation & Pre-produced/ scheduled – in old media the news is already old by the time you consume it where as in new media it is always current.

Active involvement

participatory culture

Theodore Vail- network effect- the value of goods/ services only increases as more people use it.

Norbert Wiener- feedback loop theory- prediction of behavior based on our own digital habits.

Robin Dunbar- Dunbar number- maximum number of people within a network which is 150.

Who really benefits from a digitally networked society? Big business or individuals? Refer to ‘loop theory’ and the ‘Dunbar number’

I would say big businesses benefit more as they can predict individuals behavior to tailor ads towards them, therefore they are benefiting as more people will buy there products. Also dunbars number shows that individuals can only have relationships with 150 people therefore being able to connect with hundreds of people have no real benefit to there lives.

Technology and News Production
Production	Distribution	Consumption
> digital audio recorders / digital microphones > digital cameras > DTP / Photoshop / Adobe ie software editing packages > Blog / web applications > computers > word processor > tablets (drawing / design) > data profiling > robot	> the internet > social media > broadcasts (statellite or terrestrial) > hosting sites > Youtube > email > website > wifi > IP address > VPN > GPS > firewalls	> phones > televisions > i-pads / laptops / computers > DAB’s ie digital radio > air-pods > Youtube > cinema > app > USB’s > digital implant > Internet of things (IoT) > digital billboards / digital displays > smart watches >VR

Marshall McLuhan

The medium is the message- the media form is what is influencing the people compared to the content in the media form. Technological determinism

https://www.teenvogue.com/story/kim-kardashian-west-justice-project-trailer

Marrying of the political with fashion and lifestyle to target a young female audience – in this article this is seen as they have used a serious issue such as mass incarceration with a high profile celebrity such as Kim Kardashian to make there teenage audience interested.

Reporting on the Trump presidency has made it a relatively radical voice in the context of mainstream US media – in the article Trump is blamed for the problem of mass incarceration which supports the anti- trump movement seen regularly in there articles.

Creates an ideology about the world it is constructing– the ideology that teen vogue creates is that everyone aspires to be a celebrity and that they are more important than everyone else. it is seen in this article as Kim Kardahian is seen to be powerful enough that she alone can change Americas justice system.

Marshall McLuhan: The Medium is the Message–

https://www.teenvogue.com/story/penn-badgley-you-women

https://www.teenvogue.com/story/iran-united-states-sanctions-soleimani

Teen vogue

Teen vogue is a sister publication to vogue. It was a magazine publication which was first started in 2003 but ended in 2017, however it continues to publish digital articles on there website. Like vogue it publishes many stories about celebrities and fashion but targeted at teen girls.

The owner of teen vogue is Condé Nast (american mass media company) which parents organisation is advance. Teen Vogues yearly revenue is 8m.

Tomb raider

The voice website

Sims freeplay

METROID: PRIME 2 ECHOES

Zuboff- privacy, liberty, freedom

‘micro behavioral targeting’

‘targeted revenue- generated opportunities’

‘deeper portraits of individual customers’

‘ high levels of customer satisfication’

‘changes peoples behavior through carefully crafted messaging that resonates with them’

The target audience for my magazine is targeted at 13-15 years old’s who have a strong interest in gaming. They would also be in education and wouldn’t work but the parents would be middle class. The point of my magazine is to provide escapism and enjoyment for its readers, the goal is for them to want read and learn more about here favorite games.

I researched into what gaming covers look like, what games are enjoyed and the most popular types. I used a gaming cover to base my cover from by being inspired by there layout and how they had presented it to give it an overall fun look.

I decided to do my magazine on reviewing the most popular gaming icons and rating them, this would be done by a made up YouTube star. This would be a reactionary sign due to it being very common for male video gamers to bring out magazines. I used many popular gaming icons which I made on 8 bit art which captures an. audience due to there popularity. I used a black background to make the characters stand out against the dark background. I used a plugs to show the context and to make it more appealing.

Overall i think i did a good job at creating a interesting magazine cover which attracts attention and serves the purpose of providing people with the choice to escape reality.

Representation My magazine cover follows dominate ideology (reactionary) because the reviewer of the games is a male which is common for gaming magazines. My front cover is also mainly about popular game characters which is again common game idea and often used, this makes it an iconic sign as it is so recognizable.

Audience theory My audience would interpret my magazine as dominant reading as there interested in gaming, other people may view it as oppositional or negotiated but the people how buy it will enjoy gaming so they will like it.