Media Industries– Radio 1 product and therefore has a public service statusas part of the BBC. The need to represent the nation. Arguments over the need for addressing a youth audience. The influence of new technology on media industries – Life Hacks as multi – platform media product.
Media Audiences– targets a niche audience, cultivation theory including Gerbner and reception theory including Hall. Targets a young audience, life hacks is involved in audience interaction through texts and calls.
War of the worlds– episode of the American radio drama anthology series The Mercury Theatre on the Air, directed and narrated by Orson Welles
Media Industries– War of the Worlds was broadcast byColumbia Broadcasting Company, It was broadcasted live as a halloween special at 8pm on Sunday 30 October 1938,Regulation – radio broadcasting was regulated by the Federal Communications Commission and it investigated the broadcast to see if it had broken any laws.
Director- Joe Stephenson, ‘Chicken’ was B Good Picture Company’s debut feature film.
Identification of howChicken is characteristic of an independent film release, with consideration of budget, distribution, circulation.
Micro budget rather than low budget film (approximately £110,000) – entirely independent financing. made only £10,000 at cinemas- made a loss, risky business
Distribution techniques – reliance on new technology; VOD, streaming, audience ‘programming’ (open screen etc.)
Continued use of traditional marketing and distribution; trailers, posters, film festivals etc.
The concept of “risk-taking” in terms of narrative choice available to independent studios- hesmondhalgh
The concept of “risk-taking” in terms of narrative choice available to independent studios
Curran and Seaton represents diversity in the media industry, a unconventional as it demonstrates people living outside of society.
Chicken had its world premiere on 27 June 2015 Edinburgh International Film Festival.
Its international premiere in competition at the 2015 Busan International Film Festival, followed by screenings at the New Hampshire International Film Festival, Giffoni International Film Festival, Cine A La Vista International Film Festival, Tallinn Black Nights Film Festival, Schlingel International Film Festival and Dublin International Film Festival.
It eventually received a limited theatrical release in the UK on 20 May 2016.
Chicken received positive reviews and holds a 100% “Certified Fresh” rating on Rotten Tomatoes based on 12 critic reviews.
Promotion Alongside film festivals, new technology was vital to promoting Chicken to a wider audience: Some traditional marketing: trailer, film poster with review quotes etc. Social media very important to market film – Facebook, Twitter, YouTube. Film available on-demand now; Stephenson hoping for deal with Netflix or Amazon Prime to bring in revenue and find wider audience.
Henry Jenkins and David Gauntlett would acknowledge that web 2.0 enabled big businesses to exploit the web for commercial reasons, but would also argue that the internet remains the capacity to work as a social good and that online communities created via ‘participatory culture’ have the power to change the world for the better
Two step flow model- Walter presents- opinion leader
Uses and Gratifications- social interaction, entertainment, escapism- developed for audience satisfaction
hall- encoding decode,theory of preferred reading Deutschland- white audience
Cultivation Theory- Gerbner- television shapes the way individuals within society think and relate to each other- ‘watching television over time adds up to our perception of the world around us‘
Both the shows have character types the propp suggests
Deutschland has a main protagonist whereas capital has an ensemble of characters.
PROPP, presents the idea of STOCK CHARACTERS, inc ‘hero’, ‘false hero’, ‘princess’ (Witnesses), ‘father figure’, ‘despatcher’ (Missing)
NARRATIVE
Todorov- equilibrium happens in both programme. equilibrium is restored once they solve the postcards, or in Deutschland when martin returns to east Germany after completing his mission.
CHATMAN / FREYTAG /TODOROV
THEMES
Capitals ia more modern show whereas Deutschland is more historical.
LEVI-STRAUSS the use of key themes to structure stories and characters around familiar themes: family, community, law and order, justice. Often set up as binary oppostions: right/wrong urban/rural, young/old, good/bad
REPRESENTATION
Culture differences are represented in both capital & Deutschland (west vs east, Middle eastern vs white)
more than just white people represented in capital
TECHNICAL CODES / LANGUAGE OF MOVING IMAGE (music, setting, props, lighting, use of camera, editing etc)
Deutschland includes music and props of 80s culture.
Q: What is the difference between a consumer based media regulation system and a citizen based regulation system?
Citizen based regulation- content contributes to the social & culture health of society
Consumer based regulation- content made based on what the audience want to watch
Q. What impact did the 2003 Communications Act have on media regulation?
The 2003 communications act was designed by the labor government, it helped the UK become competitive in the global market. It promoted independent services commissioned by the BBC. Brought in Ofcom- Company’s were freed up to create commercial content which meant there was less content to help society.
Q. What is the drawback of a self-regulated system?
The drawback of a self-regulated system is media company’s’ are left to produce their own moral and ethical codes which meant they were very varied. This is due to Neo liberalism
Q. How do you regulate media content and organisations on a global scale?
Use of a transnational organisational body eg EU, UN, etc, can make regulations collectively. Tech giants self regulate a lot of their content for example many platforms use terms of service to control what content is put out on their platforms.
Capital is a complex mainstream television product in which the codes and conventions of the crime drama are intertwined with aspects of social realism.
Narrative- The ways in which the narrative structure of Capital offers gratification to the audience, use of the narrative conventions of the crime drama
Genre- Conventions of the TV mini-series, Definition of the series as a hybrid genre, belonging to the drama, social realism and crime genres (neale)
Media Representations- Representations of family and their ideological significance, Representation of place – London and by implication, the nation, Theories of representation including Hall.
Media Industries- Capital as a BBC programme, fulfil the demands of Public Service Broadcasting. In addition to the remit to ‘inform, educate and entertain’ this could also be examined as part of the need to represent different groups, nations and regions. Kudos production for the BBC, Kudos specialises in TV series which can be sold or remade for the US market, making it typical of contemporary media institutions which operate globally rather than nationally.
Media Audiences- The production, distribution and circulation of Capital shows how audiences can be reached, both on a national and global scale, The advertising campaigns (trailers, websites at home and abroad) for the series demonstrate how media producers target, attract and potentially construct audiences. (hall & Gerbner)
Social, political, economic and cultural contexts– deals with pressing contemporary issues relevant to British society and culture; the financial crash and its repercussions, divisions in society based on wealth, Britain as a multicultural society, Britain as a European nation (or not), threat of terrorism and its effects.
Deutschland 83
Media Language- Mise-en-scene analysis, Semiotics: how images signify cultural meanings, Postmodernism: Use of pastiche and bricolage
Narrative- The narrative of Deutschland 83 has been controversial – particularly in Germany -through its use of binary oppositions to contrast East and West Germany, postmodern in its self-reflexive style.
Genre- Conventions of the TV series and the way in which this form is used to appeal to audiences
Media Representations- Deutschland 83 provides a range of representational areas to explore from the national and regional to political structures and gender roles, Theories of representation including Hall
Media Industries- It is a co-production of AMC Networks’ SundanceTV and RTL Television (German and American), positioning it to exploit the national and global market. Bought by C4 in Britain as part of their ‘Walter presents…’
Media Audiences- production, distribution and circulation of Deutschland 83 shows how audiences can be reached, both on a national and global scale, through different media technologies and platforms, moving from the national to transnational through broadcast and digital technologies. The reception of the series in Germany, Europe and the US. Cultivation theory including Gerbner, Reception theory including Hall
Social, political, economic and cultural contexts- Deutschland 83 is part of cultural phenomenon of the early twenty first century which for the first time saw TV series not in the English language become part of mainstream UK broadcasting,
Social, political, economic and cultural contexts- Deutschland 83 is part of cultural phenomenon of the early twenty first century which for the first time saw TV series not in the English language become part of mainstream UK broadcasting, deals with the political past of Germany through the setting of the last decade of the cold war.
Commercial media- Kudos/ AMC Networks’ SundanceTV and RTL Television
Public Service Broadcasting (PSB) – BBC/ C4
horizontal integration- kudos and bbc made it together
vertical integration- bbc made it and then broadcasted it
media concentrations- number of organisations that produce media
media pluralism- media organisations creating the same products
Hesmondhalgh
Hesmondhalgh
Case Studies
Changing audience consumption patterns
Both programs can be accessed via online services eg amazon prime or c4 player
Multi-sector integration
Deutschland- Reinhold heil- German musician created soundtrack- soundtrack is also on spotify
Star formatting
Toby Jones- in capital- famous actor
Genre based formatting
Deutschland- spy thriller genre – follows the conventions of a period drama
serialization
Deutschland 86 is a sequel created after Deutschland 83
independent stylizing
Deutschland- subtitles non mainstream in British tv
internationalization
Deutschland- a co-production of AMC Networks’ SundanceTV and RTL Television- exploit the national and global market // Capital- on amazon prime can be watched globally
For my NEA coursework I will be completing brief two, I will complete a front cover, a double page spread, contents page and 3 adverts about gaming, I will use style models to influence my designs and make sure my magazine products are lifelike.
The target audience for my magazine will be 13-15 years old’s who have a strong interest in gaming. They willalso be in education and will not work but the parents will be middle class. The point of my magazine is to provide escapism and enjoyment for its readers, the goal is for them to want read and learn more about here favorite games. My audience would interpret my magazine as dominantreading as there interested in gaming, other people may view it as oppositionalor negotiated but the people how buy it will enjoy gaming so they will like it.
My magazine will be reviewing the most popular gaming icons and rating them, this will be done by a made-up YouTube star. This will follow a dominateideology (reactionary) because the reviewer of the games is a male which is common for gaming magazines. My front cover is also mainly about popular game characters which is again common game idea and often used, this makes it an iconic sign as it is so recognizable.
I will use many popular gaming icons which I will make on 8 bit art which captures an audience due to there popularity. I will use a black background to make the characters stand out against the dark background. I will use a plugs to show the context and to make it more appealing.
My magazine will relate to one of Noam Chomsky’s 5 filters of manufacturing consent, the role of advertising will be seen in my magazine as I will create adverts to advertise certain products my audience in order to get them to feed into the consumer culture.
Overall i think I will do a good job at creating a interesting magazine cover which attracts attention and serves the purpose of providing people with the choice to escape reality.
