Hidden Figures is a co-production between independent production companies and a major Hollywood conglomerate through its film subdivision Fox 2000
Case study of industry context would include Fox as a conglomerate with an exploration of the role of low budget film making in its wider strategy.
With a budget of $25m Hidden Figures is a low to medium budget Hollywood film, an industry category which has recently been recognised for its profit potential.
Distribution techniques – focus on traditional distribution and exhibition linked to targeted audience.
Students do not need to watch the film but will need to be familiar with the production context and distribution materials to support advertising and marketing including the official website, trailers, posters, social media presence (twitter, facebook etc). A useful overview of the campaign can be found at: https://christhilk.com/2016/12/29/movie-marketing-madness-hidden-figures/
The concept of “risk-taking” in terms of subject matter which might not be tackled by big budget productions.
Ideas and debates about ownership and control, for example the idea of conglomerates using vertical and horizontal integration to ensure global market dominance.
