Gatekeepers – 6 major conglomerates can control and decide on what information or message they want conveyed.
Fox as a conglomerate with diverse cross-media elements including facilities for media production, distribution and circulation means they have the structures and the means to get films with an independent ‘feel’/consciousness/aesthetic to a mainstream audience. – The film is also targeted at an audience often ignored by Hollywood due to age, gender and race – invites a new audience.
25 million to create and an extra 6.88 million to advertise though a profit of $169.6 million in the United States and Canada, and $66.3 million in other territories, for a worldwide gross of $236 million.
Newer audience
Medium or low budget = more profit overall in comparison to one larger film.
