Explain the appeal of low to medium budget films to Hollywood conglomerates. Use Hidden Figures to support your answer. [15 marks]

5	13-15	· Excellent understanding of the theoretical framework, demonstrated by consistently effective explanation of the appeal of low to medium budget films to Hollywood conglomerates. · Excellent knowledge and understanding of contexts of the media and their influence on media products that is consistently supported by highly appropriate and effective reference to Hidden Figures. · Consistently appropriate and effective use of subject specific terminology throughout.
4	10-12	· Good understanding of the theoretical framework, demonstrated by frequent effective explanation of the appeal of low to medium budget films to Hollywood conglomerates. · Good knowledge and understanding of contexts of the media and their influence on media products that is usually supported by mostly appropriate and effective reference to Hidden Figures. · Mostly appropriate and effective use of subject specific terminology.

Conglomerates: a company that owns lots of companies.

Media concentration / Conglomerates: a pattern of ownership whereby fewer and fewer hands own more and more of the assets of that industry. Patterns of ownership across a multitude of media industries.

Globalisation (in terms of media ownership): the worldwide integration of media through the cross-cultural exchange or ideas.

Horizontal integration: a company takes over another that operates at the same level of the value chain in an industry.

Vertical integration: the combination in one firm of two or more stages of production normally operated by separate firms.

Gatekeepers: a person who controls access to something or someone. They craft and conduct what is being published to the masses.

Regulation: laws, rules or procedures.

Deregulation: the process of removing or loosening government restrictions on the ownership of media outlets.