The relative size of the film: With a budget of $25m Hidden Figures is a low to medium budget Hollywood film.

what do you think was the appeal of this film to fox studios: The appeal to fox studios was the films profit potential, due to films target audience it may increase fox’s audiences as well for example more people will watch fox studios which will increase their numbers of viewers which may increase further profits.

What was the appeal of this film to audiences: The subject matter of the film also links to contemporary concerns and debates about race in the US. he film is also targeted at an audience often ignored by Hollywood due to age, gender and race and thus can be explored in terms of the social and cultural context in which it was produced. Hidden Figures also deals with US history and the contribution of particular groups e.g. race.

Was The Film A Success: The film one multiple awards in 2017 and 2018 including a BET award for best movie in 2017.