low-medium budget Hollywood film ($25m), because it’s a risk-taking idea that challenges ideologies
Companies involved – Levantine Films, Peter Chernin Entertainment, Fox 2000
Fox 2000 liked the idea of having an idea that was different even though it’s risky, which could have high rewards because it’s not a common thing so is niche to the film industry
Audiences liked the idea that it challenged dominant ideas and spoke about real issue such as race
budget = $25m. Gross revenue = $236m = 9.44 times the original budget, Hidden Figures was a successful film
