Background about the show. The killing is a Danish police drama, following the story of the main character Detective Inspector Sarah Lund and her involvement in the case of a rape and murder of a 19 year old girl. The series is noticed for its plot twists and its involvement in the stories of the murdered victims families and the effect on political circles alongside the murder case.

Who is the primary, secondary and tertiary audience for this product? The primary audience would have been danish people who watch TV. It was produced by Søren Sveistrup, a Danish screenwriter. The series was made for Danish viewers but later translated in 2011 into an American version to accommodate non-danish speaking audiences. The series was shown on the BBC in danish with English subtitles and was a huge hit.

What audience theories can you apply which help you to develop a better understanding of the potential target audience?

Analysis should include:
• Mise-en-scene analysis
• Semiotics: how images signify cultural meanings

Narrative Techniques

Commercial media – to entertain

Female detective – appeal to audiences to show diversity and represent feminism

No Offence

Background of the show: A police detective goes to a morgue and sees the body of a girl with down syndrome. She is then thrown into a case of a suspected serial killer. The episode follows the characters as they chase the killer and save a girls life.

In the UK, the first episode of No Offence launched with 2.5 million viewers on Channel 4

Filmed in Manchester UK

Nominanted for a BAFTA for ‘Best Drama Series’ in 2015

Curran and Seaton Media Ownership

• ‘Media creative’s are tasked to give us exciting, innovative and aesthetically pleasing products’
• ‘peak time television schedules are dominated by lighter entertainment formats’
• ‘the success of horizontal and vertical integration means that most commercial print, film and television…is now controlled by just six global players’
• ‘Owning a variety of media company types enables the conglomerate to distribute product benefits across a range of media forms.’
• ‘instillation of editors who are sympathetic to a specific worldview that a proprietor wants to broadcast.’ (indirect control)

• Commercial Media – (No Offence) Channel 4 / Abbotvision 2.5 million viewers on the first episode (The Killing) Danish Broadcasting Corporation
• Horizontal Integration – Channel 4 is originally a subsidiary of the Independent Broadcasting Authority (IBA)
• Horizontal Integration (Danish Broadcasting Corporation)  DR operates six television channels, all of which are distributed free-to-air via a nationwide DVB-T network.^[5] DR also operates eight radio channels. All are available nationally on DAB+ radio and online, with the four original stations also available on FM radio.
• Media Concentration / Media Convergence (No Offence)