Cultivation Theory examines the long-term effects of television and talks about how more we indulge in television the more we believe artificial television reality as a norm.

vertical integration is when a production company owns the means of production, distribution and exhibition of their film and are of the same company, because of this they will receive all of the profit.

A conglomerate owns many companies which are involved in mass media enterprises like television, radio, publishing, motion pictures, theme parks, or the Internet.

Synergy is the concept that the combined value and performance of two companies will be greater than if tthey were separate individual parts.