Statement of intent

The design brief was to create a cover, double pages and back page for a gaming magazine inspired by PC gaming, pockets tactics and games TM. Everything we included had to be original.

My magazine is aimed at young female video gamer who are between the ages of 15-21. I wanted to make sure my main focus was females as typically video games are stereo-typically designed for boys or men meaning girls are not encouraged by any media to play. Therefore i chose to use the stereotypical girly colours of pink and purple. For my dominant signifier i chose to insert a girl into the center of the page using a medium shot making it more appealing for my target audience. My main image is a reactionary icon as it is supportive of female gamers.

I chose to use white text on a dark background whilst using black on a lighter background, this makes it stand out catching people attention. I purposefully placed the price in the top third of the magazine making it easier for potential customers to spot.

The title ‘retro gamer’ symbolizes that they are experienced gamers and know what they are doing when it comes to gaming. My title is bold, written in black and again is placed in the top third of the page.

I plan for my informational language to be informal as it is aimed at a younger generation. This will hopefully mean that the audience can relate more towards the magazine. The style of the content inside will be relaxed but informative. Using this type of language makes the magazine more trustworthy and likable.

My magazine is an independent which refers to any form that is free of influence by government or corporate interests. My magazine is a small company which produce content for girls rather than a company that is mainstream.

I aim to represent something different from the usual white male gamer, to do this i will challenge the dominant ideology and make girl gaming just as popular as male gaming.I will do this by using alternative media, this means that my product will differ from dominant companies this can be done through content, production and distribution. I would like to produce a niche magazine rather than a mainstream. Niche products are proving to be very popular right now in the magazine industry, they tend to appeal more to the younger generation which I am aiming to target.

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