Glamour

1. Big Shot Mascara by Colossal​
2. Two firsts for the brand= teamed up with influencers and its first-ever partnership with a man as the star of the campaign ​
3. Makeup brands are more understanding that makeup isn’t just for girls​
4. In October CoverGirl made James Charles as its first-ever Cover Guy​
5. Brands like Milk Make and Anastasia Beverly Hills have been advertising Men in ads and social media for a more inclusive and universal approach to beauty​
6. Giorgio Armani launched a gender-neutral lip balm the his/her Lip care​
7. Manny the beauty vlogger and social media influencer  with almost 3 million followers and gives makeup advise and inspiration to men and women he was thrilled to be working with a global brand like maybe line​
8. His inclusion in a nationwide ad especially hits home following the Internet backlash that went down this week over ASOS’ choker necklaces for men. (As writer David Yi over at Allure put it, the backlash “promotes the dangerous sentiment that men are supposed to adhere to hypermasculine culture.”)​

Your Story Manny G

1. Boundaries are being broken in the beauty and modelling industry​
2. The ‘Tall, white and skinny’ expectation now has diversity with different races, sizes and genders being represented​
3. Examples such as Manny MUA as Maybelline’s first male ambassador, as well as being an online gay role model is showing development throughout the industry ​
4. Having representation in the media of a wide range of identities is important and provides support and confidence for younger generations to be confident and secure in themselves

Media Magazine

1. This article tells about the difference between advertising the 1960s to the present. It describes an old still advert for a hair product which depicts 5 women carrying a masculine man adoringly, and advertises the product as highly masculine, only made by men and makes you appear powerful. This shows the heavy gender expectations set on men at the time, that they must be in control and adored by woman.​
2. It tells how the ideas represented in the media were forced on their audiences and everyone was expected to fit into one idea of what they should aspire to be like​
3. Maybelline’s ‘The Boss Life’ advert shows how much the media has advanced, with a gay man promoting a beauty product with an upbeat happy style and setting, exploring the ideas of different representation in the beauty industry. It challenges the expectations of masculinity and showing progression through time in the media

Psychology In media

1. To have a successful marketing campaign the understanding of the target customer is crucial. ​
2. Consumer psychology relies on social cognition ​
3. By analyzing basic background factors helps marketers develop techniques, they can implement to get a better response to the product and keep a customer’s attention. Persuasion is implemented during all the stages of marketing. 

Motivation and Perception

1. First of all, it is important to understand what motivates the consumer. Marketer’s task is to discover what motivates the consumer and awakens the triggers. ​
2. Another pressure point is emotions. Certain emotions a human is experiencing can be a motivation for the purchase. Marketing activities can be used in a way to cause, shift and influence the emotions and as a result increase the response and attention to the product.​
3. Additional important attribute affecting decision-making is perception. Perception forms through unconscious response to and interpretation of stimuli. Vision is the most powerful stimulus and the easiest one to implement in marketing. Colour, shape, size or align of the advertisement can affect perception. For example, cool colours such as blue have a calming effect. ​

Use of Fear

1. One of the most widespread techniques in advertising is playing on human’s fears. Fears come in different forms and what is surprising though is that fear is in a way attractive. In addition, fear is known to bring humans together uniting them against a potential threat.  This comes in handy for marketers. ​
2. There are high-fear and low-fear approaches in advertising as well. High-fear approach emphasizes such aspects as death. Low-fear approach creates anxiety and as a result, a son attempts to eliminate the feeling of tension. Each approach, however, implies that using a certain product can prevent negative outcome.  ​
3. Most have a fear of failure. Beside the idealistic self-image the person aims to, there is also a feared self they try to avoid. Sometimes marketers go further and start influencing subconscious by showing the insecurities people were not aware of​