| Theorist | What does it mean (in your own words) | How does it apply to the advert (in your own words) |
| Equilibrium | Todorov’s Theory That every narrative follows a three part structure. the begins with equilibrium where everything is balanced then something disturbs the equilibrium then they resolve it. | at the beginning they are happy and enjoying what they have. Then the bellboy brings in the suitcase ruining the happiness of the plain room. They then get ‘bossed up’ and are even more happy with the gold and sparkly room. |
| Binary Opposition | Binary opposites are used to thicken the plot and further the narrative since its 2 oppositions again each other | |
| Character Types | Propp suggested that every narrative has 8 character types. the villain. the donor, the helper, the hero, the princess, the false hero and the dispatcher | the villain= having no makeup the donor= bellboy the helper= makeup the hero= influencers the princess= the false hero= the victim= |
