| Theorist | What does it mean (in your own words) | How does it apply to the advert (in your own words) |
| Equilibrium | Beginning, middle, end | entering the room in regular close, middle is when they open the suitcase, apply make up then the beat drop and colors change. the end then occurs when the camera does slow motion shots and approaches both features who are posing. |
| Binary Opposition | pair of related terms or concepts that are opposite in meaning | Manny MUA and Shayla are all glamours with their make up and then the bell boy is also all BOSSD UP in his gold suit |
| character types | hero,princess,villain,victim | Hero- Make up Princess- Shayla/Manny MUA Villain- having no make up Victim- bell boy brings in the suitcases |
