| Theorist | What does it mean (in your own words) | How does it apply to the advert (in your own words) |
| Equilibrium | Story Structure – All stories follow a certain structure Beginning Middle — disruption End – resolution | Manny meeting Shayla in hotel room Makeup box arrives – putting makeup on ‘Bossed up’ – wearing makeup |
| Binary Opposition | A pair of related items with opposite meanings | Working in as hotel – Staying in a hotel Wearing makeup – no makeup plain colours – gold |
| Character Types | Stock characters Hero and Villain How many stories are there – only one, all follow the same structure. In ‘Bossed Up’ advert the character types are the Bell Boy = victim. MannyMUA and Shayla are the heroes. Makeup is also the hero and the natural/no makeup is the vilian |
