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| Technical Code | Denotation (ie what is it – simply describe what you see / hear) | Connotation (ie what does it signify) |
| Setting | New York | Glamorous, Fashionable, Wealthy/Rich, Modern |
| Clothing | Starts off dull/plain and simple but becomes Sparkly, Gold and Fancy | Glamour, Wealth, Mascara will make you feel good and ‘Bossed up’ |
| NVC | Gestures, Shift in representation of identity | Indicating Bossed up mascara is a good product, Stereotypes are changing |
| Dialogue | Interaction with each other and the product, Energetic | Introduces product, Enthusiasm |
| Sound Effect | Kind of ‘Twinkly’, Swoosh | Magical, Sparkly, Bossed up, sudden change in perception |
| Music | Upbeat, Modern, Classy | Bossed up mascara is a classy product, gives confidence |
| Camera shot size | Wide Angle
| A lot to take in |
| Camera movement | Angles change throughout the advertisement | Implies how the product can make you feel, can feel better about yourself if you use this product |
| Editing |
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