| Technical Code | Denotation (ie what is it – simply describe what you see / hear) | Connotation (ie what does it signify) |
| Setting | New York hotel room | Metropolitan, busy, wealthy |
| Clothing | Begins in casual, plain clothes, turns into gold | This mascara will make you rich and wealthy |
| NVC | Wink at the camera, bell boy has a smug expression & shrugs | Like they know something, as if he knew what was going to happen |
| Dialogue | “Bossed up.” | ‘Bosses’ are considered powerful and in charge |
| Sound Effect | Twinkle noise | Magic, transformation |
| Music | Hip-hop style, upbeat | Relates to younger audiences, captures attention |
| Camera shot size | Wide shots | Promotes product |
| Camera movement | Zooms in and out | Creates a focus on the product |
| Editing | Transition from plain to gold |
