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| Technical Code | Denotation (ie what is it – simply describe what you see / hear) | Connotation (ie what does it signify) |
| Setting | Flat, high up | Power |
| Clothing | Dull ordinary clothes change to shimmery gold clothing | Change in peresective, feel like a boss |
| NVC | Shift in representation of identity | Identity is becoming more fluid and stereotypes are changing |
| Dialogue | Energetic | Shows enthusiasm |
| Sound Effect | Swoosh | Shows the sudden change in perspective / identity. (transformation) |
| Music | Upbeat | Confidence and enthusiasm |
| Camera shot size | Wide angle | It’s a lot to take in |
| Camera movement | Changes angle | Different perspectives / views, how the product can change the way you feel |
| Editing | |
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