Denotation of the advert – What is in it and what is it trying to promote
Connotation – What is it signifying)
Setting
New York penthouse, whole set changes when Manny and Shayla opens the golden suit case filled with the mascara. everything transforms into the theme of the mascara and is ” bossed up” (intensified music and everything is golden)
Clothing
Bland basic clothing to start with, then transitions into bright golden clothing.
NVC
Body language that was first displayed is exaggerated and flamboyant to express deep emotions of happiness and excitement. after they are “bossed up” they start to model themselves into powerful, strong and cool stances to show the audience that not only was it just a physical appearance change, it was a mental change as well.
Dialogue
Conversations promoting the product.
Sound Effect
Subtle trap and upbeat music under the characters voice. Music increases when Manny and Shayla transform. Lots of shimmering chimey sounds used to emphasise the products desire for the viewer.
Music
Trap music with a heavy beat throughout the whole advert
Camera shot size
Different camera angle cuts (long shot, closeup, extreme closeup) to show off that you can look good at any angle with the mascara.
Camera movement
Slow-motion shots used to emphasise the sleek and hotness that the makeup can supposedly make you.
Editing
Different camera shots are edited with music to again, emphasise how amazing you can look with the mascara.
