The founder, Thomas Williams, wanted to be remembered as “the king of advertising.”
Maybelline was the precursor of the highly popularized before and after ads. The brand slowly replaced Hollywood celebrities from their marketing campaigns with non-famous models in before and after shots of their products.
maybelline was valued at $2.398 billion making them the 16th most valuable cosmetic company in the world
It is owned by l’oreal who have a net worth $107.5 billion
