Media Techniques

The creators have used modern day techniques of a video to present their product

They have used an element of fear in the viewers to make them envious and long for a life like the characters in the advert

Audience reaction

Advert reflects current trends that anyone can wear makeup

Primary purpose = to inform people about a makeup product

Secondary Purpose = to inspire young people to be themselves and be confident in themselves

Key Message is to allow people to be confident and to show people that the modern day view on makeup and gender equality is changing.