Elements of what makes the article:   The typographical features are sans-serif, meaning without decoration and this shows that the article is a serious one. The title of the article isn’t punctual which is to appeal to teen audiences that makes it seem cool and how the text goes against dominant ideology. The article talks about Manny personally and his YouTube which emphasises how popular he is with younger audiences now day. It also goes on about how he is into makeup which also goes against dominant ideology.

How it is different to an advert: An advert usually only goes on about a company’s specific product whereas this article talks about Manny somewhat personally and makeup generally.

Media techniques: The title is a radical text as it goes against dominant ideaology ‘Cosmetics giant breaks gender stereotypes by choosing male model as a face of the brand’, Sans serif texts. There is an iconic symbol of Manny as it is a photo of him.

Key Messages: That guys can wear makeup and there is change In the industry and who it’s marketed towards. That makeup livens up life.