Positive and negative stereotypes: A positive or negative image or idea about a person usually depending on their race, age, sexuality etc

Counter-types: An opposite type of someone or something.

Misrepresentation: A figure or something that is given false representation about or represented incorrectly.

Selective representation:  Is when a certain person or group is purposely represented and focused more on than others.

Dominant ideology: Attitudes and beliefs which society holds to be true or important

Constructed reality: The theory that the way we present ourselves to other people is shaped partly by our interactions with others, as well as by our life experiences.

Hegemony: Dominance of certain aspects of life

Audience positioning: The techniques used by the creator of a text to try to get the audience to understand the ideology of the text

Fluidity of identity: Though identity has roots in gender and family but it is overall formed by interactions and can change at any point in your life

Constructed identity: Any attempt to create, maintain or enhance views about oneself.

Negotiated identity : Identity negotiation refers to the processes through which people reach agreements regarding “who is who” in their relationships. 

Collective identity: The social and cultural groups that one claims they are part of or act with.