Positive and negative stereotypes: a stereotype is a widely held but fixed and oversimplified image or idea of a particular type of person or thing. A positive stereotype represents a positive view of a group but a negative which represents the opposite
• Counter-types: positive stereotypes
• Misrepresentation: the action of give a false account or interpretation of something
• Selective representation: when some groups are represented more than others in media
• Dominant ideology: The beliefs and attitudes shared by the majority of people
• Constructed reality: The society and beliefs created my human interaction
• Hegemony: Leadership of one group over another
• Audience positioning: How the producer of the media wants the audience to feel after watching/reading/hearing their media