• Positive and negative stereotypes – Good or bad overgeneralization of a person or thing.
• Counter-types – Something that opposes or contrasts with something else.
• Misrepresentation – An incorrect, false or misleading representation of one’s character or an object possibly with an intent to deceive.
• Selective representation – Choosing to show only some parts of a bigger image or issue.
• Dominant ideology – A bigger idea, reason or image that everyone accepts.
• Constructed reality – The idea that the way we present ourselves is shaped by our reactions to experiences and occurrences / A world made by media.
• Hegemony – Dominance or authority over someone or something.
• Audience positioning – Putting the audience in a place that prevents them from expressing their own opinion.

David Gauntlett:

• Fluidity of identity – The flexibility of the gender spectrum.
• Constructed identity – How we learn about our own identity through interactions with others.
• Collective identity – A person’s sense of belonging to a group.