Audience Categorisation

My character is:

  • NRS – C1 as he works in an office, using lots of software to help code which requires a decent amount of skill, while earning not too much.
  • Young and Rubicam’s 4 C’s – The Mainstream as he goes to work everyday and just gets by everyday while living an ordinary life.
  • 7 New Class Types – Technical Middle Class – As he is slightly older, therefore normally less culturally engaged but as coding requires some skill, they earn quite high economic capital.

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