• Age – 34
• Location – US
• Race – White
• Gender – Male
• Occupation – Office Worker (call center)
• Hobbies – American football, video games
• Favourite film – Coach Carter
• Favourite TV show – Rick and Morty
• Music – Country
• Brands – Under Armour, Walmart Clothing

• Pyschographic group – The Mainstream
• Social Demographic group – D
• New class type – Traditional working class

He is mainstream because he cares more about the basics than expensive or luxury item. He is also motivated by a need for security and health for his family.