audience characteristics

age: 37

location: Abu Dhabi

race: Italian

gender: Male

occupation: Funeral service manager

hobbies: clay modeler

magazine: mud and obstacle

Favorite films: Tarzan

preferred consumer brands: Timberland, Diesel

Music: country

My character is social grade B, middle class as he is a manger of a funeral service and I feel that my character is a “succeeder” as he gives me the impression that when he is working he will be very professional and is always looking for a way to expand and achieve but when he is off work he is more casual. He is a technical middle class as I feel he would be successful but not the number one of his craft.

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