Gender – Male
Ethnicity – African American
Location – London city
Occupation – Lawyer
Fav. Brands – Hugo Boss and Paul Smith
Fav. Films – Good Fellas, Donnie Brasco, The Godfarther
Upper Class – (Occupation, Brands, Location)
He has an upper class job and lives in a high end part of London City. He wears middle class brands.
established middle class – (Age, Occupation, Ethnicity)
Psychographic – The aspirer (Films, Brands, Occupation, Location)
He aspires to be more accepted within society through his occupation and the brands he wears. He moved to London to get the best job he could and he aspires to be like his favorite actors in his favorite films.