Baudrillard’s theory – Baudrillard believed that society had become so saturated with these simulacra and our lives so saturated with the constructs of society that all meaning was becoming meaningless by being infinitely mutable; he called this phenomenon the “precession of simulacra”.

Simulation: “the action or practice of simulating, with an intent to deceive,” then as “a false assumption or display, a surface resemblance or imitation, of something,” and finally as “the technique of imitating the behavior of some situation or process

Hyper reality: Hyperreality is the inability of consciousness to distinguish reality from a simulation of reality, especially in technologically advanced societies.

pastiche: is a work of art, drama, literature, music, or architecture that imitates the work of a previous artist

parody: is a work or performance that imitates another work or performance with ridicule or irony

INTERTEXTUALITY meaning in reference to other signs and that meaning is therefore a complex process of decoding/encoding with individuals both taking and creating meaning in the process of reading texts.