Marshall Mcluhan- the theory that ‘the medium is the message’ states that we should state the form rather than the context. Social media platform- Feburary 21 2020 by Lauren Rearick titled ” Beyoncé’s BeyGOOD Charity Provided Water, Food, and Monetary Relief to Texans Impacted by the Winter Storm”

Due to the media form it is easier to access this increases the audience size meaning rather than using one public place to view things like a cinema people can now access websites on there phones making it more private to view things independently rather than as a group.

This allows people to encode,decode and oppose different ideas from the media, people will have different opinions on media products. For example on the teen vogue website Beyonces charitable work could be tweeted about or re-tweeted. This shows that there can be 2 way communication between many people.

Stories can also be shared on social platforms like Facebook as well as making comments on posts. This shows that the audience is now more active rather than passive.

Due to the medium of teen vogue teen readers can binge read different stories and experiences from celebrities and politicians as there are endless amounts of content.

Due to the amount of Facebook friends or Instagram followers circulation of the story will increase.

Media can now personalize websites and suggest stories for individuals rather than like old media when newspapers were the main type of medium it was a much more general.