“medium is the message” – form of media rather than the content

tweet from simplays twitter account – January 29th 2019

accessibility – online

“Hey simmers, alongside the Refined Romance update launch, a portion of you may notice video ads now appare after comleteing actions.”

“These video ads will only play a limited number per day.”

social media

share endless personalize active

endless consumerism

new media is different from old media

Yuval Noah Harari – 21 lessons for the 21st century, work

media work is changing, more technological

e.g. board games are being replaced with online games, putting people out of jobs

e.g. twitter voids a real life conversations but reaches more people

Zuboff – in terms of privacy, liberty, freedom

“micro behavioral targeting”

“targeted revenue-generated opportunities” (industry)

“higher levels of customer satisfaction”

“changes people’s behavior through carefully crafted messaging…without individual…awareness.”