“the medium is the message”
the idea that you cannot fully understand the message without understanding the medium of it e.g. the form. linking to teen vogue, teen vogue are an online publication and also have social media accounts on platforms such as twitter and Instagram. a recently ‘trending’ hashtag and topic on twitter and Instagram was #freebritney relating to Britney spears, teen vogue published a story on the 13th of February 2021 by Kara Nesvig titled “Jamie Lynn Spears Showed Support for Britney After “Framing Britney Spears” Documentary” that focuses on the story that has come out of the hashtag free Britney, this shows that the message has taken information from different mediums that it is made up of to communicate a story to its audience that is consumer based/what their audience is already talking about at the moment. to understand the message of the story you would have to understand the medium of twitter and the idea of a trending hashtag.
key words to associate:
- active – active engagement with audience interest
- share – can share on social media platforms such as twitter
- story – publish a story on their online publication
- conversation – joins the already ongoing conversation about the situation Britney spears is in