war of the worlds – laswell hypodermic 1920 – 30 – more passive audience – all a one way system

life hacks – theorist more currently – clay shirky – the end of audience – more collaborative and interactive as audience can speak in

theorist

1920/30 – lasswell hypodermic shannon

1940 – shannon + weaver – lazarfield 2 step flow

1960 – uses and grats

1970 – gerbner – skinner v chomksy

1980 – stuart hall – preferred reading

2000 – clay shirky

2019 – zuboff surrillane capitalism