overview ig:

• A podcast type programme from BBC Radio 1
• It replaced The Surgery in 2017 and took the Sunday Teatime slot
• It is hosted by Katie Thistleton and Vick Hope but was previously hosted by Cel Spellman, Katie Thistleton and Radha Modgil
• Although both The Surgery and Life Hacks ran in scheduled broadcast slots, in recent years the programme has been available as a podcast
• This encourages digital consumption and interaction
• Target audience: 15 – 29, however only 41% are in the target audience age range and their median age is 32
• Title – associated with the youth demographic, suggesting that the show is targeting youth/millennials
• 90% of the population tune in to the radio every week
• 61% tune of the population tune in to digital radio every week.

how it appeals to younger audiences:

• The content discussed is mainly focused on topics that concern the younger generation, for example, issues surrounding mental health, anxiety, stress & relationships etc
• The presenters give the audience some insight into their personal life which helps the listeners to feel more connected and supported by them
• This forms a relationship as audiences feel relief in the fact that other young adults are going through similar things
• The music is usually upbeat and pop which matches the pace of the show and appeals to the mainstream audience

in terms of uses and gratifications (Blumler and Katz):

• Audience pleasures:
• Personal identity – being able to relate to the stories being told and seeing yourself in the different topics mentioned
• Personal relationships – feeling of support as a result of knowing that there is an area for advice and help e.g. knowing that people are going through similar experiences
• Education – learning about different ways of handling problems ect
• Diversion – listening to different podcasts meaning you are able to escape from what you are going through by seeking help and allowing yourself to listen to other people’s stories

branding/advert??? idek:

• Colour scheme – bright and uses quite cartoonish colours which would appeal more to a younger audience 
• Emojis – the emojis suggest that this ad is aimed at more of a youth audience; stereo typically the younger generation is more accustomed to social media and would be more likely to be attracted to social media linked content
• “How does social media make you feel?” – this question directly links to social media thus creating a discussion about its influences