• example of a transitional media product which reflects changes in the contemporary media landscape

• it is the replacement for a previous, similar programme, The Surgery

• a traditional radio programme with a regular, scheduled broadcast time

• also available online after broadcast for streaming and downloading

• provides opportunities for audience interaction

• the challenges facing the institution as a public service broadcaster that needs to appeal to a youth audience within a competitive media landscape

MEDIA INDUSTRIES

• a Radio 1 product – has public service status as part of the BBC.

• Identification of funding for Radio 1 through the license fee, concept of a hypothecated tax.

• Life Hacks as multi – platform media product – new technologies

MEDIA AUDIENCES

• niche audiences and provides an opportunity to consider industry regulation and the availability of new technology shapes audience targeting and response

• how are demographics and psychographics likely to affect audience response and produce differing interpretations
• Consider the opportunities for audience interaction and self-representation
• cultivation theory including Gerbner
• reception theory including Hall

SOCIAL AND CULTURAL CONTEXTS

• Life Hacks reflects an acceptance of diversity and a degree of openness in contemporary culture around personal, social and identity issues.