Institutions only – no textual analysis

B Good Picture Company – Independent media production company led by Joe Stephenson

Micro budget film – £110,000 independently funded. Opposed to larger media corporations that produce films for much larger amounts of money (e.g. hidden figures, small budget, $25 million) – More potential for revenue gain, but also less reach because the low budget makes it less mainstream – risky product (Hesmondhalgh). Experimental/ non-mainstream film and therefore very risky for media companies to invest in, thus independent funding was generally necessary.

Distribution: The film went on to be selected by the curators of MUBI, and acquired by Film4. Its journey continued in September 2017 with its Blu-ray & DVD release in the UK courtesy of Network Releasing. The film was released in the US exclusively on iTunes early 2018. It is also available on Available in the US & UK on Amazon Prime.

Chicken makes use of traditional marketing and distribution methods like trailers, posters, and film festivals in conjunction makes use of modern distribution methods – social media (Twitter, Facebook, Youtube) to market the film – mostly targeting younger audiences with these methods because of the nature of them being modern and online – although this is changing.

Regulation of the industry – Livingstone and Lunt – BBFC (British Board of Film Classification) – Independent production

Controversial topic – can be used to market film by sparking conversations/ benefit from any controversy which may bring the product more attention.